CPA (Custo por Aquisição) - Uma visão geral
CPA (Custo por Aquisição) - Uma visão geral
Blog Article
Ad Exchanges operate by having ad inventory of publishers made available on Exchange platform via their SSP. When a user visits a webpage, data about the user is sent from the publisher to the Ad Exchange via SSP.
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Ad control: Publishers can fully control who can or cannot advertise on their platform, including having the ability to blacklist certain advertisers.
That being said, it’s hardly possible to imagine digital advertising without real-time bidding. Meanwhile, since Connected TV ads are a vital part of digital advertising, it seems crucial to find how to implement the RTB technology within the CTV environment.
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Ad Served to Winning Bidder: The highest bid wins the ad impression, and the SSP prompts the publisher’s sitio to serve the advertiser’s ad to the user’s browser or app.
Publishers provide inventory to an ad exchange. Therefore, an ad exchange (the marketplace itself) holds the inventory while a Demand-Side Platform, which acts on behalf of advertisers, is the place where the buyers bid for the inventory depending on the impressions they have. Everything is rather forthright here: it’s the highest bidder’s ad that will be displayed.
User Visits a Sitio: When a user visits the publisher’s sitio, the SSP generates a bid request that includes information about the ad space and anonymized data about the user, such as location, device type, and browsing history.
Because it’s a method and not a tool, RTB can be achieved on platforms including leading ad exchanges, DSPs, and SSPs. Because of this, finding an ideal platform depends on whether you’re acting as an advertiser or publisher. Examples of platforms include:
Demand-side platforms play a similar role for advertisers check here as SSPs do for publishers. They are automation tools which allow advertisers to effectively manage, analyse, optimize and run their advertising campaigns over many different networks.
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Saving time: RTB enables advertisers to place hundreds or even thousands of ads within seconds. That’s exponentially faster than traditional ad placement.
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